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Optimization score is now available in the Google Ads mobile appSeptember 13, 2019Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations–such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords. Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on >Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google AdsRead more- 2Accelerated delivery sunset for Search and Shopping campaigns postponed to OctoberSeptember 11, 2019Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, these campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery, starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids during certain times of the day. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google AdsRead more
- 3A new policy on advertising for speculative and experimental medical treatmentsSeptember 6, 2019Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use. We know that important medical discoveries often start as unproven ideas -- and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances. At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms. Experts in this field support such restrictions. The International Society for Stem Cell Research President Deepak Srivastava says, “Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies. While stem cells have great potential to help us understand and treat a wide range of diseases, most stem cell interventions remain experimental and should only be offered to patients through well-regulated clinical trials. The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.” We know that there are good actors in this space as well, doing important research that may lead to major advances in medicine. We’ll continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public. As new findings come to light and regulatory bodies oversee developments in this field, we will continue to evaluate our policies and make updates as needed. Posted by Adrienne Biddings, Policy AdviserRead more
- 4Introducing seasonality adjustments for Smart BiddingAugust 28, 2019Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Historically, you’ve seen a 50% increase in conversion rates when you’ve run a similar sale. With seasonality adjustments, you can apply a predicted conversion rate adjustment and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA. You can learn how to apply a seasonality adjustment in the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google AdsRead more
- 5Filters now available on the Overview pageAugust 22, 2019The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product Manager, Google AdsRead more
- 6New Smart Bidding strategy: Maximize conversion valueAugust 21, 2019At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw a 283% increase in conversion value and a 286% improvement in ROAS. To learn more about Maximize conversion value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google AdsRea

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